Mountain Dew is a legacy brand in the American soft drink industry. Their brand presence is known to be edgy and energetic, so their marketing materials follow suit. In 2024 Mountain Dew launched a new…
Yieldstreet is a fintech company that aims to “democratize finance” by bringing the everyman investment opportunities normally reserved for the ultra-wealthy. During my tenure I created their content strategy, which was to bring attention to…
Barstool Gametime is Barstool Sports’ video game brand. From 2020-2021 I managed this brand’s content strategy and execution. I created weekly Youtube series, a Snapchat show, original content for Tiktok and Instagram, and more. I…
Zero Blog Thirty is a military/comedy podcast under the Barstool Sports umbrella. From 2017-2020 I created their audio & video content. While publishing multiple podcast episodes a week, I supplemented the podcast material with social…